The Know-How of Conversational Commerce

 You will most likely answer “Yes” to the question above if you are from the e-commerce world or a big fan of online shopping since this is the latest trend to be ahead of your competition, and your brand will only sell if you can engage your prospects in a personal conversation. The survey data on brands’ popularity and revenue generation has revealed that e-commerce brands that are using conversational Commerce have increased their revenue by 25%, and at the same time, the consumer buying behaviour survey data states that 82% of online shopping enthusiasts believe that brands that provide instant responses to their queries are better with their products and support. The recently researched graph also indicated that 47% of people never buy from the stores with no instant chat or message option or with no social media presence.

In the data above, it is evident that brands need to meet their potential customers where they are: on their terms and in their environment.

Gone are the days when the products’ quality and prices were the USP of the online merchants. In the present era, customers need personal attention and recognition through sources like instant customer support, live interaction, and social media accounts to rely on after-sales support, and this expectation is in the masses because of the introduction of conversational commerce technology. The cut-throat competition is now only among those who are able to use this latest trend in the right way to reach out and assist their potential customers in delivering convenience, personalisation, and decision support.

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