All About Google Ads
Our life without Google is quite unimaginable and so is the importance of Google for business. With over 5 billion search queries and 259 million unique users, Google is definitely a great platform for the expansion and growth of business. Google ads are a popular medium which has helped businesses grow in recent years. When you type a keyword on Google’s search bar, you’ll find that the top 3-4 links that appear on the Search Engine Results Page (SERP) are labelled “Ad” besides the link. These are essentially websites that have paid to rank on the SERP for that particular keyword. Essentially, Google offers paid online advertisements that can appear on Google’s SERP, and on other websites via Google’s display network. Google ads as the name implies is posting ads on Google. The company pays Google to advertise themselves to the people, whenever related searches come up. For example, if you search for something related to buying new shoes, Google always comes up with ...