Homepage Optimisation Checklist

You may rank your homepage for all the different keyword phrases, but you need to consider whether this is the best strategy. Targeted landing pages tend to be better at this sort of thing. It's probably best to think of your homepage as a demonstration of who you are and what you have to offer. You can use your website as a launching pad for all these conversions. Plus, a great website helps build and strengthen your brand!

What is Home Page Optimisation?

Everyone knows what a homepage is, but we often find it helpful to think about multiple homepages. You can serve as a home for different target groups, e.g. commercial buildings and consumer buildings if you offer products and services for both.

One of the most annoying things a website owner can do is write "Welcome to our website". When we greet our visitors, we want to let them know what they can find on your website. What is your main product or service? What can be found on the website about your product and the company itself? And most importantly: What is the main benefit (USP; Unique Selling Point) for visitors? 

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