Google Speaks On Content Quality VS Quantity Debate

Content quantity is about how much content you put out there, and quality is about how good the content is. There are a few factors that contribute to good quality content, for example, years of experience, word count and grammar. I think you can have the best of both worlds, create a balance. You can produce good quality content frequently. I am sure you are asking yourself how this can be done? 

John Mu, Google Spokesperson, said in his Twitter thread that a more quantity of content does not definitely mean more traffic.

How can you produce good quality content in high volume?

Well, it is easy. I will use social media as an example. People are always looking for new things on the market, and brands are always trying to catch up.

First, check what is currently trending and know your target audience or market. Have a deadline or target a week. If the content is good enough, it will reach many people. I mean, who doesn't check out a picture that is eye-catchy on Instagram. You can't scroll past that. If people like what they see, they even save it for future use, and if you produce good quality content, you get good recommendations. 

Consistency is important because even if you produce good quality content, but you aren't consistent, people forget about you, you may lose the audience.

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