Role Of SEO & SEM In Digital Marketing

The terms SEO and SEM are widely popular in the world of Digital Marketing. Search Engine Optimisation and Search Engine Marketing are interrelated terms that hold the most important value with your digital marketing needs.

Search Engine Optimisation is one of the foundations for increasing the reach, presence and traffic of your website by helping your website rank on search engines like Google. The objective of this exercise is to provide organic results to your marketing efforts.

Search Engine Marketing, on the other hand, is referred to as the exercise of increasing your website's traffic through paid campaigns and advertisements.

Both SEO and SEM have the common objective of driving engagement and traffic to your website. Both these exercises are necessary for ranking your website and webpage on the search engine rankings for the desired keyword search.

The role of SEM is quick and rapid. However, the cost involved in this activity is much greater as compared to the SEO exercises. 


SEO, on the other hand, is a long term process, the results of which appear gradually. This helps in getting you organic visitors on the website. Furthermore, the cost involved in this exercise is much less as compared to SEM.

What are the benefits of SEO and SEM for my website?

As per the claim made by NetMarketShare in 2017, Google alone grabbed 79% of the search traffic worldwide. Furthermore, as per the stat given by Internet Live Stats, there are over 66,000 searches on Google every second!

This highlights the importance of investing in SEO and SEM activities for bringing your web presence active on Google. In other words, your digital marketing initiatives, if not worked around the need for advancing the cause of SEO and SEM, are irrelevant to a large extent. The following are the mentioned benefits of having an SEO and SEM plan for your business which will help you in driving more traffic on your website and thus more revenue to your business.

Read more - https://www.exmyb.com/blog/role-of-seo-sem-in-digital-marketing/

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