Creating Your Social Media Marketing Strategy For 2022

 There are a lot of misconceptions surrounding social media marketing, the most common one being - “social media is just about posting without planning”. 

Truth is, social media makes for the most chaotic marketing ecosystem, where new trends gain traction and fade into the background at breakneck speed. Creating a strong presence in such an unpredictable landscape requires a lot of on-your-feet thinking backed by solid vision and strategy. 

In this article, we’ll discuss everything you require to create a promising social media marketing strategy for 2022.  

What is a Social Media Marketing Strategy?

Before we get into a step-by-step breakdown of how you can create your social media strategy, let’s get some clarity on what all it actually entails. 

Your social media strategy should encompass your goals, how you’re going to create posts and ways you’ll grow your audience across multiple platforms. Meaning, it will cover things like your content’s tone, design guidelines, posting frequency, engagement tactics, paid campaigns, measuring tactics, and more. 

There’s a lot of forethought that needs to go into creating a comprehensive social media plan, so let’s take this step by step.

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