How To Create A Buyer's Persona: Step-By-Step Guide
Do you ever come across a brand’s messaging on social media and think to yourself, “this was written for me.” or “they get me!”? Well, it’s because the brand in question has made an effort to understand who you are exactly and what would make you inclined towards engaging with their content. The term “buyer persona” was coined in the ’90s and has been a crucial part of most business strategies since then. Yet, you’ll be surprised by how many people still don’t get it right. In this article, I’ll walk you through how you can create effective buyer personas that can bring significant ROI into your marketing and sales operations. What is a Buyer Persona & Why does it Matter? A buyer persona is a detailed sketch of your company’s ideal customer. Companies create a fictional personality that depicts their target audience based on factors like demographics, age, interests, profession, gender, and more. Companies also deep dive into their ideal buyer’s pain points, ...